With the support of Yamaha Motor Company, Captain Andy’s embarked on an aggressive marketing campaign in 2014 targeting the Lake market through developing a cooperation with the Beach Management Units (BMU). The BMU is an existing network of stakeholders co-managing fisheries in East Africa. They bring together resource user groups and state actors to share responsibilities in resource management and conservation as an imperative to improve livelihoods of people dependent on these resources.
The aim of the campaign is to close both the economical and geographical gap in the supply of Yamaha parts and units in Kenya. Our objectives include improving not only the pricing but also the supply of Yamaha parts and engines to even the remotest of spots and to share information to extend the life of engines by using genuine Yamaha parts, lubes and accessories.
If you are a member of a BMU and want to get in touch to benefit from the programme, please complete the form below and one of our BMU sales team will get